Show Host
Steve Benson
Steve’s entire career has been in outside sales with companies like IBM, Autonomy, and Google – becoming Google Enterprise’s Top Performing Salesperson in the World in 2009.
In 2012 Steve founded Badger Maps to help outside salespeople be more successful in their career.
He’s been selected as one of the Top 40 Most Inspiring Leaders in Sales Lead Management. By sharing his experience, Steve’s goal is to help Outside Salespeople perform at their best.

Recent Podcasts
How to Use AI to Sell More Without Losing the Human Touch – Outside Sales Talk with Donald C. Kelly
Donald C. Kelly shares how field sales reps can use AI to save time, prepare smarter, and sell more without losing the human side of sales. Outside Sales Talk with Steve Benson Watch on YouTube | Listen on Spotify | Apple Podcasts About This Episode AI is changing how salespeople research prospects, prepare…
How to Sell More by Boosting Customer Confidence – Outside Sales Talk with Brent Adamson and Karl Schmidt
Brent Adamson and Karl Schmidt are co-authors of “The Framemaking Sale: Sell More by Boosting Customer Confidence”, a groundbreaking guide to boosting customer confidence in complex B2B sales. Renowned business strategists and researchers, known for shaping modern sales thinking through data-driven insights and practical frameworks. Former CEB and Gartner leaders who have advised Fortune 500…
Scale Your Sales – Outside Sales Talk with Janice B. Gordon
Janice B. Gordon is ‘The Customer Growth Expert’ author of Business Evolution: Creating Growth in a Rapidly Changing World and co-author of Heels to Deals: How Women are Dominating Business to Business Sales. Janice is an engaging speaker, facilitator, and presenter who specializes in keynotes that help deliver customer excellence that increases sales. Janice also…
The First Meeting Differentiator – Outside Sales Talk with Lee Salz
Lee Salz is a globally recognized Sales Differentiation® strategist and author of The First Meeting Differentiator, part of his bestselling Sales Differentiation® series. He is a sales contrarian who challenges old-school selling and helps organizations win more deals at the prices they want®. Lee is an award-winning speaker, named 2022 Speaker of the Year by…
Increasing Training Engagement with your Sales Reps – Outside Sales Talk with Stephen Rhyne
Stephen is the CEO of ConveYour.com. For the last 10 years, he has been helping companies like LGCY Power, Vivint, CUTCO; recruit, onboard, train, and retain more reps. Stephen has 22 years of experience in direct sales – recruiting, onboarding, training and rep retention. His platform ConveYour helps with all the back office and administrative…
AI, Automation, and the Future of Sales: What Works (and What Doesn’t) – Outside Sales Talk with Bill Rice
Bill is the founder of Kaleidico and Bill Rice Strategy Group. He helps companies develop effective lead-generation strategies and optimize their sales operations. Bill’s expertise spans from the early days of pre-Google and Facebook to modern AI-driven solutions. In this episode, we’ll be discussing how you can use AI and automation in sales. …

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